Brand & Marketing Consultant

Everything I do as a marketing consultant starts with good copywriting. I work with diverse clients across industries to deliver marketing-smart copy that connects them to their audiences and communicates their branding.

Melao Marketing focuses on the intentional––the compelling. We’re interested in telling your brand’s story through vibrant copy that makes someone feel something, not gimmicks.

The most successful marketers go beyond audience data and hard numbers, and think deeply about who their customers actually are as people. What are their interests? How do they talk? What do they believe in and value?

What types of businesses do I work with?

At MELAO Marketing, I work with purpose-driven entrepreneurs passionate about their ideas who are ready to make an impact. I specialize in helping small business owners—whether you’re launching a new venture or leveling up an established brand—find clarity, confidence, and a unique voice through beautiful, cohesive design.

My ideal clients range from community-driven brands like boutique owners, creative entrepreneurs, nonprofits, coaches, and start-ups. I’ve worked with authors, consultants, farmers, and beauty professionals. If you value connection, believe in the power of storytelling, and want your brand to feel like a true reflection of who you are, we’re a great match.

In short, I work with business owners who know a good story is the only thing that sets them apart from their competitors. If you want to build an audience around your products and services, make a difference, and show up authentically for the people they serve. If that sounds like you, let’s create something amazing together.

My Background

Mel Espinal Claudio is a Branding, Marketing, and Communications Strategist, and the founder of MELAO Marketing, a consultancy dedicated to empowering diverse businesses and entrepreneurs. She has over six years of experience in developing strategies across various sectors, including culture, advocacy, environmental, and agriculture and a strong commitment to championing Equity, Diversity, and Inclusion (EDI) practices, particularly advocating for the Latine community’s economic and holistic prosperity. Her career includes roles at organizations such as the Utah Museum of Fine Arts, Utah Nonprofit Association, and the Youth Arts Journalism Initiative at the Arts Council of Greater New Haven. Prior to these positions, she worked as a reporter for media outlets like Hearst and independent newspapers, including the New Haven Independent. Melanie holds a Bachelor of Science in Journalism with a minor in Political Science from Southern Connecticut State University. She possesses skills in brand development, marketing strategy, project management, writing, public relations, photography, reporting, copy editing, multimedia storytelling, social media content creation, website management, and more.